Mobile App + VUI prototyping Payments? In WhatsApp? I can´t help it but remember the good old days when the Internet started to be accessed by some of us, privileged Westerners, sometime around the late '90s. ADSL connections. Landline calls that had to be cut off if your family had to use the…

UX/UI Challenge — What is today´s banking situation? “Millenials,” the generation born between 1980 and 1999, have become the main target of the neobanks (banks that are 100% digital and compete with traditional banks by offering simple online financial services). Millenials are the reason why these financial enterprises even exist. These companies rely heavily on new technologies and…

A Lean UX Case Study — What does “Emptied Spain” mean? In Spain, we have a territorial occupation issue. We have over 47 million inhabitants, but 76% of the 8.124 existing municipalities have been losing population over the years. The cause is pretty clear. During the 50´s and 60´s urbanization and industrialization processes in the country, thousands of Spaniards emigrated from…

A Design Thinking Case Study — Are you feeling stuck with your refurbishment? You wake up at 7 am and start your daily routine to work. You take a shower, get dressed and head towards the kitchen to have breakfast. But as you approach the fridge, bam! you slip and fall to the floor. And all because of one of those loose pieces…

A Design Thinking Case Study — Intro Sex in Spain is still quite a taboo subject. Everybody says it´s important to talk about it at school and at home, but the research of this case study reflects a quite different reality. We were given a brief with all the necessary information to start working on this project…

Usability Heuristics Exercise Error 404! I can´t count the number of times that I have visited a website and have been shocked at its poor content and not user-friendly interface. No contact information, the impossibility of purchasing something due to persistent errors that nobody seems to fix or look after. …

A Design Sprint Case Study — What is happening with the newspaper business? We live in a technological century in which all Western-world citizens have access to all types of information and data thanks to the internet. The press is well aware of this reality and they have tried to maintain/gain users by creating the same printed contents in a digital format. But…